9 Keys to Creating a Culture that Values Vision


According to a survey of leadership readers, communicating vision is one of the most frustrating parts of leading a local church. One response to the open-ended question, “What is the greatest single problem you face in training your lay leaders?” was, “Teaching Christians the vision of a Christ-like life.”

One fact is true: Leaders who effectively communicate goals to their followers achieve far beyond those who don’t! Here are 9 keys to create a culture that values of vision!

1. VALUABLE VISION Starts from Within

  • If you want to know the temperature of your church, put a thermometer in your mouth.
  • You can never take people farther than you have been yourself – Rick Warren

2. VALUABLE VISION Builds on the Past

  • It builds on the leader’s past and on the people’s past. The most effective vision draws upon enduring themes to make us feel more confident about stepping out in new directions.

3. VALUABLE VISION Speaks to the People’s Needs

  • When you deal with people’s basic needs, you are always needed.

4. VALUABLE VISION Challenges People to Act

  • “The first thing you do is teach the person to feel that the vision is very important and nearly impossible. This draws out the drive in winners.” – Edwin Land (Founder of Polaroid)

5. VALUABLE VISION Solves Problems

  • Problems are unsolved, not because they are so big, but because our visions is so small. Obstacles are the thing you see when you take your eye off the goal.

6. VALUABLE VISION Provides Guidance

  • Direction for an organization cannot be given in rules & regulations, policy manuals and organizational charts.

7. VALUABLE VISION Attracts Winners

  • Winners stretch to the vision, but winers shrink to the vision.
  • Do big things – attract big people. Do little things – attract little people and in turn attract big problems.

8. VALUABLE VISION Unites People

  • There are divisions and differences among people in any community. However, people will come together when the vision to unite is greater than the decision to go their own way. Vision is the vehicle on which change rides.


  • Only he who sees the invisible can do the impossible.
  • “Every great work and every great person, came under the influence of a vision that changed them and therefore changed others.” – Leadership magazine, Winter 1983

MarkyMark Zweifel holds a Master of Divinity, is the former Student Ministries Director of the Alaska Ministry Network of the Assemblies of God and is the Lead Pastor of Fairbanks First Assembly

For inspiration regarding all things leadership & ministry, follow Mark on twitter at markzweifel

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